Knowledge in principle of marketing
introduction
introduction to the world of marketing and clearing out the most common mistake people make while learning the marketing subject that is selling and marketing is different.
Sanskruti Dabde
module 2 ( buying behaviour)
this module talks about the buying behaviour of people both as whole and individual.
STP ( segmentation , target, positioning)
it's a 3-way process of marketing a product in the market. the most important part which actually involves the 3 stages of marketing which is universal to all sector.
product and price
the product pdf explains the basics of product the packaging, the labeling decision the psychology while designing a product, definition of a product, and the consumer reaction and finding the correct target market. the price pdf explains the definition and the pricing setup psychology and the various steps involved in it.
promotion place and brand
the terms which are important while branding a product like brand name, a label which are important while advertising and falls into main concept of marketing. a place which includes the transfer of products and how the promotion is being done to attract the target market.