behavioral science.
one of the concept of environmental management which means norms to follow in the business world.
Sanskruti Dabde
Conscious capitalism
this is included in environmental management because considering the environment which also includes people like stakeholders whom an organization always has to take in consideration.
Keynesian model ( 4 sector)
The keynesian model also tells the flow of money and goods and services
Statistics / Quantitative technique (QT)
These are the notes of statistics or QT there are numbers mentioned with depicts page number and also certain examples are given to explain the concept, not all topics are covered but important topics like poison and index number are covered all notes written and presentation was provided by the professor.
Communication
These notes are mainly for BBA students and B.Com Hons students fallacies and behaviour bias is the most important part from that the basic communication its types methods are included it is most helpful in the second semester and its a whole course for the BBA students. NMIMS students can study through this.
pricing and place
further concept of price and place. the price includes types of pricing used while marketing the product and also including rather giving the idea about how can pricing model and place be used to attract the target market.
module 2 ( buying behaviour)
this module talks about the buying behaviour of people both as whole and individual.
STP ( segmentation , target, positioning)
it's a 3-way process of marketing a product in the market. the most important part which actually involves the 3 stages of marketing which is universal to all sector.
Nudge theory
a theory in the subject. Nudge is a concept in behavioral economics, political theory, and behavioral sciences which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.
Keynesian model (3 sector)
The keynesian model also tells the flow of money and goods and services
Macroeconomics ( circular flow in 2 sector model)
there are sectors in economics and the money and goods + services flows in a circular flow and this chapter talks about the flow between 2 sectors.
Macroeconomics (IS-LM )
this topic is difficult to understand bu8t tried to make it simple and easy for learning and the diagrams and charts are really important to memorise.