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Knowledge in Marketing

Brand Success

The document talks about the difference brands create through their content strategy to become a successful brand, Some steps that should be taken care off are mentioned in the attachment.

Marketing

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Hima Das

The celebrity endorsement tactics used by many companies to create a brand image. Similar to this is something done by Adidas when they signed Hima Das as a celebrity endorser for their brand.

Marketing

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Brands

The localization done by brands in their products and names depending on the culture of the place they are operating in. For example, KFC is known as PFK in the United Kingdom to give it a French twist.

Marketing

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Swiggy

The marketing startegy adopted by Swiggy is shown here. This is an ad specific for India,

Marketing

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Amul Ad

Amul is a company known for creating extremely amazing ads which are generally on news from the surroundings. It is a great marketing strategy because it hugely captures the attraction of the consumers in order to read and interpret the ad. One such example from the political aspect is shown here.

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Zomato

Marketing strategy of tweaking the lines to show the importance of Zomato in life, Here the focus is not on a particular food item but to show the love and attachment people have towards food.

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Burger King

Theme organised by Burger King- Clown Night which was advertised through the Tagline- Come as a clown and eat like a king, Creatives of the clowns were also used.

Marketing

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