Knowledge in Marketing
SEGMENTATION, TARGETING AND POSITIONING OF A PRODUCT
This pdf contains ppt of Segmentation, positioning and Targeting topic. It also involves some key case studies to understand the STP analysis.
HARPREET SINGH
How to Promote a Product
This pdf contains ppt on Promotion of a product.This ppt can help you to understand how the promotion of a product is done.
Pricing Of a Product
This pdf contains ppt on the Pricing of a product. This ppt can help you understand how the price of a product is set by companies.
Product Distribution
This pdf contains ppt on Product Distribution. This ppt can help you understand how distribution of products works.
PPT on Emerging Trends in Marketing.
This pdf contains ppt on the Emerging Trends in Marketing. Emerging trends include green marketing, celebrity marketing, experiential marketing etc. This ppt can help you to understand the modern ways of marketing.
Marketing Environment and Competitive Analysis
This pdf contains notes/ppt on Marketing environment and competitive Analysis. Through this ppt one can understand the different marketing strategies and competitve environment that prevails in the market.
Marketing - Pricing and Strategies
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits.
pratik kumawat
Marketing - Branding Study
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Marketing - Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Ries and Trout grew to include building a product's reputation and ranking among competitor's products.
Marketing - Brand Building
Brand building is the process of generating awareness and promotion of the services of a company through direct advertising campaigns or through sponsorship. Brand building strategies bring consumers closer to the brand and provide value for them so that they can know, feel and experience the brand.
Pranjal Badhani
Marketing - Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Ayappa Srinivas
Marketing - BCG Matrix
BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share)
Kuldeep Sharma