Knowledge in IT Management

Facebook IT System- Case Solution

Solution to various Finance, Marketing and IT Cases provided in the attatchment below. The contents below contain ISM Assignment: Facebook, The Social Network Platform, etc. Can be referred for projects and assignments. Facebook IT System- Case Solution

Conducting an IT Sales

The topic discussed in the attatchments below is of the course business and subject IT marketing and sale. The content in the documents below comprises of topics such as Transaction Vs Enterprise Selling Paradigms, Types of Sales Roles, Understanding the Sales Process, Personal Selling in IT Enterprises, etc.

Social Mobile Analytics Cloud

Harvard Business Review(HBR) case solution epitomizing the impact of social, mobile, analytics and cloud on buinesses. An insightful case study for MBA students. The PPT includes SMAC - Introduction, The four pillars of SMAC, The DIGITAL Shift, Evolution of SMAC, etc. #IIM

STRENGTH AND WEAKNESS OF AN IT COMPANY

At several points of time , there can be many factors which can prove to be boon or forfeit.Also there can be times when the term strength and weakness can be changed interchangeably for some factors like shares, as it can never be determined that what they will bring to the company. A company mainly rests on the shoulders of employees , if there are majority of well educated and trained employees who give all they could to the company , then it can make fair enough profit. More a company invests ,More are the chance of profit, provided the investment is done in right scheme .Choice of a right investment plan is all it takes to strengthen company's revenue.Along with investment comes shares , daily fall and rise in share decides the profit/loss. Machinery also forms a part of company's strength , if there are high tech machines which caters to all the needs of the production and reduces the work of laborers , saves great deal of time as well then of course it is the biggest strength of the company as the productions will be done on a large scale thereby cutting down the manufacturing price to a great extent and the saved money can be invested further in other schemes. Whistle Blowing can prove devastating for a company , it puts the reputation of a company , which it has earned with so many efforts and time , at stake that to all at once.And a spoiled reputation can drown a company to an extent from where it is nearly impossible to re-establish itself.

Indian IT companies Vs International IT companies

Indian IT companies Vs International IT companies International IT companies have an upper hand as they have higher budget and a wider vision with which they can boost up their level and progress in their field and they love walking on new paths rather than following a single one , in international market experiments are quite often seen , international companies try to come up a totally different idea and establish themselves in them as well , they have brighter minds and a great deal of brilliant Indian minds as well.International IT companies offer far better package and job opportunities than indian companies therefore They have all the cream and best of best innovative minds working for them which makes their success sweeter. Scenario in India is a lot different , here we have vision but finance holds it back leaving a part of it in vain.Due to this reason ,International IT companies receives better packages and greater number of investors  than Indian IT companies. Consider this example , If an international company, say US is investing in an indian Company it would be nothing but loss for the company , because the company is investing in dollars and the profit it's receiving is in rupees which makes its growth and progress 60% slower , this is where another loss of an indian Company lies- lack of foreign investors.The difference in values of currency effects a company a lot.

Design thinking at Apple

How Apple used its competitive advantage to sustain 

Harrah’s Entertainment Inc

Gambling in the United States Industry size was $31 billion industry. A luxury Caribbean style hotel & Casino named “The Flamingo” was  started in Las Vegas by a known gangster. Las Vegas, Atlantic city, Mississippi, Iowa, Illinois & Missouri were key locations. In 1989, Iowa became the first state to allow gambling on river boat casinos. Casinos which resembled famous monuments & statues were built to attract tourists looking for entertainment. According to LVCVA, an average visitor spent $1329 during his 3.7 day stay at Las Vegas of which 50% was spent on gambling. The major players were Park place entertainment corporation, Mirage resorts, Circus enterprises and Trump hotels and casino resorts. Harrah’s was founded by William Fisk Harrah in 1942 in the state off Nevada and expanded to make a 24-storey hotel across the street from the casino. Harrah’s Early Strategy Harrah’s took the advantage of legalization of gambling beyond Nevada and New Jersey. Customer loyalty as a core competency: Harrah’s focussed on customer loyalty as its core strength to gain sustainable competitive position in the increasingly competitive and expanding gambling industry in the states. Since Harrah’s was unable to capitalise on cross-market visitation, they started developing a reward program based on tracking cards at their different properties. This led to the increasing importance of IT and database management systems for Harrah’s. Harrah’s first investment towards achieving customer loyalty was the Winner’s Information Network, a national database. To connect customers at all their properties, the customer must be able to use the same loyalty card at each of the properties. A New APPROACH Gary Loveman , the new COO, launched 3 major initiatives: Changing the organization structure: Integration of P & L accounts instead of separate P&L for each property to adopt the strategy to encourage customers to spend their money at Harrah’s location broadly. Building Harrah’s brand: $15-20 million were spent to communicate the feeling of anticipation and exuberance. Exploiting relationship marketing opportunities & delivering extraordinary service. Customer Relationship MANAGEMENT CRM consisted of, Database Marketing (DBM)  Total Gold Program Results from Total Gold Program Total Gold Program motivates customers to consolidate their play, and the data collected through the program allows them to execute direct marketing strategy. Designed to facilitate and encourage cross market visitation pattern of Harrah’s customers  Quantitative models to accurately predict Customer’s worth were developed. In 1999, they revamped the program into total rewards. It was a tiered customer loyalty program consisting of layers like total gold, platinum and diamond with different offers respectively. It provided a reward menu that translated reward credits to the various complimentary offerings. Results from DATABASE MARKETING (DBM) New business program: to effectively convert new total gold members into loyal customers  Loyalty program (frequency upside): designed to identify customers that were giving only a small share of their total spending in a particular market Loyalty program (budget upside): to identify customers who were giving only a small share of their gaming budget to Harrah’s on their trips Retention program: to reinvigorate customers who had broken their historical visitation pattern or had demonstrated other signs of attrition Significant results from crm Net income rose by more than 100% from 1998 to 1999 (exhibit 1) even when the total gaming revenue in the united states increased by only 12% (exhibit 3); a remarkable increase in a stagnant industry. Harrah’s achieved sustainable competitive advantage because of their ability to predict the customer behaviour better than their competitors. While other players focussed on providing enriching experience to their customers through state-of-the-art infrastructure, Harrah’s achieved higher profitability by lining all their activities with their customer-centric strategy.

Facebook

History of social networking Social networking allows users to construct, view profiles and communicate with other users publicly or privately. By 2011 social networks have become a leading internet destinations reaching 60% US internet users. Some of the earlier social networking sites are “Six degrees(1997)”, “Friendster(2002)”, “Myspace”. With the exception of Myspace none of the social networking platform have remained relevant till 2011. In 2005 Myspace was acquired for $580million and by the end of 2006 boasted 56million unique US visitors, representing 36%of all US internet users. Between 2003 and 2005 many social networking platforms were released by startups and well known companies like Google, Yahoo & MSN. LinkedIn became the leader in professional networking. Facebook Launch In 2004, Facebook was started as a social networking site It provided exclusivity to students by allowing registrations for email addresses ending in “.edu”. This ensured restricted profile visibility to the university circles encouraging the students to share more data In 2005 with the addition of photo-sharing features and expansion to high school students allowed 5.5 million users to signup In 2 years Zuckerberg obtained funding of about $40.7million with valuation upto $500million In 2006, Facebook opened registration to public allowing everyone to sign-up with new features like messaging groups, events, video sharing and mobile access By the end of 2007, Facebook has a total of 2.6 million users Features and updates Newsfeed: In 2006, Facebook introduced newsfeed which displayed recent activities of Users’ friends. Facebook used an algorithm “edgerank” which optimised the content that appeared. This received backlash as people saw it as an invasion of privacy which led Facebook to come up with modifications to the algorithm Timeline: In 2011, Facebook introduced timeline that organised users’ content chronologically over the span of a lifetime This also received backlash as the timeline was asking for more details and promoted easy stalking Facebook Ads: In 2007, Facebook ads was announced which allowed businesses to promote themselves, targeting the specific segments based on demographics by paying a standard fee  Pages: Facebook rolled out Pages in 2007, allowing businesses, artists and public figures to create free, custom pages which can be Liked by users Mobile: With the increase in mobile usage, Facebook released mobile advertising products in 2012 Targeting: In 2012, Facebook enabled more sophisticated data driven marketing by launching Facebook exchange- a real time bidding platform that enabled Facebook ads to be shown based on online browsing history. In addition to this, Facebook introduced custom audience targeting that enabled business to deliver ads only to existing customers  Facebook platform: In 2007, Facebook introduced Facebook platform that enabled third party developers to develop applications. As many as 100000 developers were building Facebook applications which increased the number of visits by 225% a month, propelling total users to 100million Facebook introduced other features like Facebook for websites and applications, Opengraph and Graphsearch to stay relevant COMPETITORS: Around 2006, a new social networking service called Twitter was launched that lets users update anything upto 140 characters which can be shared either as public or private Google responded with its own platform called Orkut with features like friend connect to compete with Facebook for friends which was not as successful.It came up with Google+ that has all the features of Facebook and videochatting & circles as additional features Snapchat: In 2011,a photo messaging app called picaboo(later renamed as snapchat) was introduced which lets users share photos privately

Microsoft Dynamics

Dear Management Professional , Greetings from ERBrains IT Solutions Pvt. Ltd.  ERBrains IT Solutions Pvt Ltd. – a Microsoft Dynamics CRM/ERP partner has 15+ years of experience in software consulting and has implemented ERP solutions in Bangalore and around the world. ERBrains provides world class consulting, development and support services for CRM & ERP and other Cloud Solutions such as Microsoft Azure, Dynamics 365, Power BI, SharePoint, Office365 and HRMS & Payroll solutions too An introduction of the Organization along with the Deck showcasing our capabilities on the Microsoft Dynamics ERP/CRM & Other Solutions. Looking forward to hear from you on the same also if you can arrange for a meeting we will showcase our capabilities on the solutions. We provide cost-effective  Dynamics Solution for Small, Medium & Large Businesses. ERBrains mainly involves in Microsoft Dynamics CRM,NAVISION, AXAPTA, POWER BI, CLOUD SOLUTIONS, SHAREPOINT & ZOHO CRM - Implementations & End to End Services. Dear Management Professional , Greetings from ERBrains IT Solutions Pvt. Ltd.  ERBrains IT Solutions Pvt Ltd. – a Microsoft Dynamics CRM/ERP partner has 15+ years of experience in software consulting and has implemented ERP solutions in Bangalore and around the world. ERBrains provides world class consulting, development and support services for CRM & ERP and other Cloud Solutions such as Microsoft Azure, Dynamics 365, Power BI, SharePoint, Office365 and HRMS & Payroll solutions too An introduction of the Organization along with the Deck showcasing our capabilities on the Microsoft Dynamics ERP/CRM & Other Solutions. Looking forward to hear from you on the same also if you can arrange for a meeting we will showcase our capabilities on the solutions. We provide cost-effective  Dynamics Solution for Small, Medium & Large Businesses. ERBrains mainly involves in Microsoft Dynamics CRM,NAVISION, AXAPTA, POWER BI, CLOUD SOLUTIONS, SHAREPOINT & ZOHO CRM - Implementations & End to End Services. Dear Management Professional , Greetings from ERBrains IT Solutions Pvt. Ltd.  ERBrains IT Solutions Pvt Ltd. – a Microsoft Dynamics CRM/ERP partner has 15+ years of experience in software consulting and has implemented ERP solutions in Bangalore and around the world. ERBrains provides world class consulting, development and support services for CRM & ERP and other Cloud Solutions such as Microsoft Azure, Dynamics 365, Power BI, SharePoint, Office365 and HRMS & Payroll solutions too An introduction of the Organization along with the Deck showcasing our capabilities on the Microsoft Dynamics ERP/CRM & Other Solutions. Looking forward to hear from you on the same also if you can arrange for a meeting we will showcase our capabilities on the solutions. We provide cost-effective  Dynamics Solution for Small, Medium & Large Businesses. ERBrains mainly involves in Microsoft Dynamics CRM,NAVISION, AXAPTA, POWER BI, CLOUD SOLUTIONS, SHAREPOINT & ZOHO CRM - Implementations & End to End Services. Dear Management Professional , Greetings from ERBrains IT Solutions Pvt. Ltd.  ERBrains IT Solutions Pvt Ltd. – a Microsoft Dynamics CRM/ERP partner has 15+ years of experience in software consulting and has implemented ERP solutions in Bangalore and around the world. ERBrains provides world class consulting, development and support services for CRM & ERP and other Cloud Solutions such as Microsoft Azure, Dynamics 365, Power BI, SharePoint, Office365 and HRMS & Payroll solutions too An introduction of the Organization along with the Deck showcasing our capabilities on the Microsoft Dynamics ERP/CRM & Other Solutions. Looking forward to hear from you on the same also if you can arrange for a meeting we will showcase our capabilities on the solutions. We provide cost-effective  Dynamics Solution for Small, Medium & Large Businesses. ERBrains mainly involves in Microsoft Dynamics CRM,NAVISION, AXAPTA, POWER BI, CLOUD SOLUTIONS, SHAREPOINT & ZOHO CRM - Implementations & End to End Services.

Introduction to Cloud Computing

Demystifying what Cloud Computing is and could be

Using Analytics - Improving semiconductor industry

Report by McKinsey on how New techniques can help companies make better decisions by using accurate, reliable, and scientific information to analyze risk, optimize processes, and predict failure.

Information Systems in Global Businesses

Information Systems in Global Business Today & Strategic Role of IS