Magic Leap - The Secretive $6 Billion Startup Changing Computing Forever.

Magic Leap is an American startup company that is working on a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real-world objects, by "projecting a digital light field into the user's eye", involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.

The company raised more than $1.8 billion from tech giants like Google, Alibaba and other investors too before rivalling their technology.

Magic Leap has operated in extreme secrecy since it was founded in 2011. Only a few people got to see its technology, even fewer knew how it worked, and all of them were buried under so many nondisclosure agreements that they could barely admit the company existed.

Magic leap announced its first product is now available for purchase. But the average computer user isn't about to rush out and buy it. The Magic Leap One Creator Edition is being marketed to "developers and creators" at a retail price of $2,295. It's available online only in select cities.

The package comes with software and a headset that lets users add layers of computer-generated images and applications to the world around them. It also includes a web browser and a social platform to connect with other Magic Leap users.

The result: common programs like email and videos "float" in the real world in front of the user.