Bidushi Nandy Bidushi Nandy

CASE ANALYSIS

 

Vision: To offer everyone, all over the world, the best of cosmetics in terms of quality, efficacy and safety, to give everyone access to beauty by offering products in harmony with their needs, culture and expectations.

Mission: To double its customer base to two billion people by 2020 and increase its share of sales from emerging markets from 30 % to 50 % during that time.

Objectives: Launching new products on a regular basis, catering to diverse population & coupling innovation with speed.

Developing the business portfolio:  L’ORÉAL PROFESSIONEL PARIS, KÉRASTASE PARIS, REDKEN, MATRIX, L’ORÉAL PARIS, GARNIER, MAYBELLINE, SOFT SHEEN, CARSON, LANCOME, BIOTHERM, GIORGIO ARMANI, THE BODY SHOP, INNĒOV etc.

STP concept:

Segmentation

1.       Aging population in the west.

2.       Ethnic groups around the globe.

3.       Aspiring customers in the east

4.       Emerging markets.

5.       Growing interest in health and beauty care among men all over the world.

6.       Women of age 24+

Target groups

1.       Aspiring customers in the east

2.       Women of age 24+

Positioning

1.       Consumer Product

2.       Luxury Product

3.       Professional Product

4.       Active Cosmetics Product

Bidushi Nandy

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Bidushi Nandy