New Age Distribution channels
Traditional go-to-market strategies don't work because they assume customers will stay in the channels that were designed for them. Time for a fresh look at how shoppers really behave. - by Paul F. Nunes and Frank V.Cespedes
Haider Jawed
Gearing Your Brand for the Internet
Gearing Your Brand for the Internet - Social Media Marketing
THE SCIENCE OF SUCCESSFUL FB Ads
THE SCIENCE OF SUCCESSFUL Facebook Advertisements
Social Media Analytics - Primer
Social Media Analytics - Primer
Intercultural Communication and its nuances
When Cultures Collide.
Decoding Digital: INDIA DIGITAL MEDIA LANDSCAPE
INDIA ONLINE: A snapshot of the country's key digital statistical indicators
SME growth in India - SMAC drivers
SMAC - The Next Growth Drivers of Indian SMEs
Bain & Company - Trillion Dollar Growth Trends
Eight trillion dollar trends of this decade!
Advertisement campaigns with Social messages
Not all advertising is designed to sell products!
Consumer Behaviour - Asymmetric Dominance
Also known as the Decoy effect, this is a way in which price options influence our choices
IMC - Chill Out Pencil Case
A novel way of driving marketing communications captured in this case from Germany
Enterprise sales in the Telecom Sector - IDEA case
Enterprise selling is a different game altogether. This is a quick snapshot of enterprise sales with respect to the telecom industry, taking the example of IDEA.